In Geneva, the Phillips auction hosted “The Unicorn,” the unicorn Rolex Daytona watch. They expected to earn $ 3 million for the first time, but in the end they almost doubled it to $ 5.9 million.
The Rolex Daytona craze lasts, and it shows well that one of the rare pieces was sold in Geneva for $ 5.9 million. Earlier a Rolex Daytona clock had also been the record for the world’s most sold watch.
Then, Paul Newman wore a watch for $ 17.8 million.
After that record, the old Rolex Daytona watches became incredibly popular and more and more collectors are looking for these pieces. The Unicorn was the only Rolex Cosmograph Daytona watch that was made in white gold and is therefore extremely unique.
The clock was handed over by the famous collector John Goldberger who gave the amount received to the Children Action Charity Foundation. The organizers of the auction were glad that the record amount of hours would support a lot of children.