Burberry’s British luxury brand has announced that it will not burn its more unsold products and will not use animal fur in the future.
In July, a revenue report emerged that Burberry in 2017 destroyed clothing, accessories, and perfumes worth 28.6 million pounds ($ 10.3 billion) in order to protect the brand. The fashion house reported that the year 2017 was unusual since it had to destroy old perfumes worth 10 million pounds (3.6 billion forints) after signing a contract with a US company, Coty.
The angry response of environmentalists has led to Burberry’s recent decision – writes BBC’s news portal.
Fashion companies are destroying their unproduced products so that they can not get cheap on the market.
“The fashion industry is a large-scale business, producing more than 100 billion pieces of garments a year, and consumer cupboards are full of garments never worn, and many companies have a problem with storage. It’s time for the entire fashion industry to seize the problem of rolling stock at its source : slowing down production and re-thinking business philosophy, “Greenpeace said to the BBC.
Burberry uses rabbits, foxes, mussels, and brown hair in their current collections, but will in the future eliminate such products.
PETA Animal Protection Organization welcomed Burberry’s decision.